Heritage Harley-Davidson
H-d sales • service • parts • motorclothes • rider academy • HOG Chapter
For 10 years I had the honor of collaborating with some of the best in the business while working in the role of Marketing and Event Manager for Harley-Davidson in Lisle. Showcased below is just a miniscule portion of the library I created in just over a decade of employment. In this portfolio you will see a full range of skills I can provide for an employer in any industry.
Brand Identity
Website design
ANNUAL HONOR FLIGHT RIDE
Every Spring we collaborated to create this annual ride that left our dealership and headed out to the runway at the DuPage County Airport for a charity event to support and honor remaining WW2 and Vietnam War veterans in Washington D.C. It features war era vehicles, planes, uniformed veterans, a large luncheon, raffles, and tons of history. It's always been the "feel good event of the year" and deserves a place here cemented in time.
15TH ANNUAL STURGIS IN LISLE CELEBRATION
Once a year during the world's largest motorcycle rally we host this festival-like celebration. It takes months of work in planning and marketing and is all over in one day. The event is always compliant with safety regulations and city ordinances. The event would draw hundreds of bikers throughout the day making it the largest event of the year annually with free food, plenty of live entertainment, raffle prizes, vendors, and $1.00 beers.
110 YR. ANN. MILLER/H-D BIKE GIVEAWAY
During the 110th year anniversary Miller Lite came to us and wanted to do a co-op event to give away a Harley-Davidson. This event turned out to be a large success as it helped us get customers out to other events in and outside of the dealership.
My Favorite Campaigns
The challenge was to attract a younger crowd unlike the H-D stereotypes that were already loyal to the market.
The task: Get customers to upgrade their old stock engines to the next level of H-D genuinuity.
Designed to imporve dealer-customer relationships, this monthly event was a big hit at one of the hottest local breweries in town.
H-D released these Tumblers just in time for the holiday ads to start firing out.
This was a teaser landing page for the first glimpse of the all new Pan America dual sport adventure motorcycle.
Co-Op with Tucker Rocky parts distributor to release the very popular waterproof stereo perfect for all-weather riding conditions.
These rides were designed to weed out the people just trying to engage in social hour and brought out those that really just wanted to ride.
This motorcycle safety seminar featured motorcycle officer Ben Wolf and was purposefully held in Feb. to draw attention and excitement for the new season.
This short video was made to showcase the all new 50th Anniversary Fat Boy.
The LiFe batteries boasted to last longer and crank up faster as well as being many pounds lighter.
This motorcycle parade was created to drive in toy donations during the holidays. It grew each year into a spectacle worth enduring the cold.
This ad promotes Harley's own motorcycle school run at the dealership.
This Service promotion not makes people feel like they're getting something free, but it also gives Service an opportunity to upsell.
The challenge: rocketing high gas prices were keeping people from being on the road.
Designed to capture Service and Parts business when nobody is riding as well as all recall campaigns.
This campaign ran for weeks, regularly showcasing new released clothing, gear, and general merchandise.
The pandemic affected most negatively, but not the motorcycle industry. Almost across the board we saw sales increase.
This campaign ran for weeks, regularly showcasing new released motorcycle parts and accessories.
This campaign ran in every Winter Storage period. It showcased the sweetest looking customized bikes that the customer could get inspired by.
This was just short motion graphic used for introductions to new products, campaigns, mailers, short videos.
This was a flyer for a 3-day sales event with a Halloween theme.
Financing is easy, but selling backend products is quite the challenge and needs to be done in large posters hanging in the finance office.