Top Gear Powersports
motorcycle sales • service • parts • riding gear • community involvement
A family‑owned dealership in the Chicagoland area known for premium customer service, Italian performance motorcycles, a friendly team, and strong community involvement. This role became a pivotal chapter in my growth, giving me a firsthand understanding of the immense work and dedication required to run a small business. It deepened my knowledge of backend products, dealership operations, and—through increased responsibility—helped me step into a more impactful, contributor‑level role. My background in marketing, design, and event production is also reflected throughout the work showcased here.
Aprilia demo event/open house
This event was an exclusive opportunity to test ride rare, premium, high- performance sport bikes made by the Italian motorcycle manufacturer Aprilia. The brand is well known in the MotoGP and MotoAmerica race world, but very little is known about it through the general population that does not follow supersport motorcycle racing. This event drew in over 160 riders and as a result indirectly sold over 40 Aprilia motorcycles measured via registrations.
open house & UNVEILING
The unveiling of the Moto Guzzi V100 Mandello was long awaited. It was released in Europe an entire year before the United States. The event brought out dozens of enthusiasts and several new riders foreign to the brand. The unveiling was coupled with an Open House and we fed everyone a free spaghetti and meatball dinner. People traveled from other states just to see the new lineup and more importantly to see the new unveiling . It was an incredible opportunity for us to grow the brand and increase floor traffic in the dealership. As a result we were able to sell several of these models. Sadly, we were limited by small production levels or we potentially could have sold more Guzzi's.
new logo concept
various campaigns
This was a flyer for an Open House and unveiling of the all new V100 Mandello S
This event allowed people to see what it's like to ride with heated grips. This single feature helps extend the riding season by warming the hands and arms.
This ad was served to college students in the surrounding area and helped us sell a few to students moving to warm climate states as a means of campus transportation.
Winter is a time for motorcycle upgrades and repairs.
Advertising for motorcycle cleaning products on sale.
This is an ad for new Aprilia motorcycles with a very attractive finance rate.
This motorcycle was difficult to sell and as a result we needed a campaign to help persuade our customers to make a move now, which worked as anticipated.
One last push to sell our last V100 Mandello base model. A difficult sell due to the "S" model's superiority. We did manage to sell out all of the base models.
This Service announcement ad showcases the different types of motorcycles we work on. Here we try to ease our Spring rush by getting customers in early in the season.
Many parents wanted to get their teen drivers scooters for the holidays but financing was very challenging. So we started this campaign to capture lost sales.
There's something fun about Elf on a Shelf so we slapped some Oakley on him and encouraged everyone to buy them for the holidays.
This ad showcases the manufacturer rebate available on these Italian motorcycles.